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Presenter: John Prohodsky


This presentation will cover how a Section can identify members’ unmet needs, and how it can meet those needs by using the Value Proposition Canvas and Business Model Canvas. The Value Proposition Canvas identifies and provides an understanding of customer needs and what will meet those needs. The Business Model Canvas describes how to create a Section’s value proposition, the infrastructure that creates it and associated costs. The resulting business model provides a context to discuss its components, interactions between components, and tradeoffs between delivering the value proposition and cost.

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