How to Build More Brand Loyalty as a Person, an Employee, a Leader, and a Company

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Presenter: Skot Waldron


In this webinar, attendees will learn:

  • The reasons why people aren’t more loyal to personal or company brands
  • The steps to achieving more brand loyalty
  • Why company culture plays such a big part in creating brand loyalty
  • Tools you can use to build more brand loyalty (both internally and externally)

The truth is, most people and companies struggle with building more loyalty because they want a quick-fix solution, don’t have the budget, lack self-awareness, or don’t have a road map to follow. Not anymore.

Leave this webinar with actionable takeaways, a baseline for your brand health, and empowered with tools you can use to help build a brand worth following.

About The Presenter

For the past 18 years, Skot Waldron’swork for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included national and international branding campaigns as well as positioning, company culture development, corporate identity development, web, print, digital marketing, and event design. His focus is on empowering and coaching businesses and entrepreneurs to communicate more effectively as individuals, teams, and companies. Skot believes you have to be healthy on the inside (culture) in order to truly be healthy on the outside (brand and marketing). He helps with both.

He is now using his extensive experience and a proven process to help leaders, teams, and businesses understand who they are, develop a communication strategy, and build a trustworthy brand they can be proud of. In addition to running his own agency, Skot has been teaching branding and design at the Portfolio Center. Skot has also traveled to different cities in the U.S. to conduct communication training, and speaks about how the value of branding pertains to us as individuals, teams, families, and businesses.

Earn PDH Credits

U.S. IEEE members who have participated in an IEEE-USA Webinar can earn professional development hours (PDHs) from IEEE’s Educational Activities Department by clicking here to request a certificate.*

*Please allow 7-10 days to receive a certificate.

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