Is Your Focus Your Magic?

Loading Events

Presenter: Laura Burford


Whether you are starting a consulting business or expanding one, your clarity of vision is important. However, there is another key ingredient that if not properly defined and implemented, hinders your progress. That ingredient is Your Focus. Your focus is the foundation, the “why” and “what”, of your business.

This presentation, with the help of real-life success stories, discusses the key components for defining and refining your focus, the impact of focus on all aspects of your business, and the importance of communicating focus to clients/customers and employees. Walk away with a handout and at least one idea that you can implement immediately.


  1. Recognize the three key criteria required to define and refine their focus.
  2. Identify the influence of their focus on their business decisions.
  3. Define ways to communicate focus to employees and clients.

About The Presenter

Laura Dallas Burford began her management consulting firm, LAD Enterprizes, Inc, in 2002 after 9/11 forced the closing a start-up international consulting operation. Over the years, her management consulting firm has changed to where it is today-a firm that leverages Laura’s thirty plus years of consulting experience and expertise to help solo consultants and business leaders build and improve their consulting businesses.

Prior to starting her own business, Laura was recruited by the CEO of a Fortune 100 company for a start-up consulting operation, worked 10 years for two then different “Big 4” consulting organizations, Coopers & Lybrand and Price Waterhouse, and worked with or consulted to multiple Fortune 50 companies.  As a consultant, she has led large multi-million-dollar business and technology related initiatives, established new businesses and consulting organizations, and built project management offices.

Laura offers consulting and project management seminars, writes her blog Consultant’s Food for Thought, is a frequent public speaker, and writes for trade magazines including She is the author of Project Management for Flat Organizations (2012, J. Ross Publishing, Inc.), one of ten 2013 Small Business Book Awards winners.

Earn PDH Credits

U.S. IEEE members who have participated in an IEEE-USA Webinar can earn professional development hours (PDHs) from IEEE’s Educational Activities Department by clicking here to request a certificate.*

*Please allow 7-10 days to receive a certificate.

Share This Story, Choose Your Platform!


Go to Top