Presenters: Corey Ruth and Jonathon Choe
IEEE-USA Livestream Tutorial / Q&A
Social media is a powerful tool if used well, but can be ineffective or even detrimental if used poorly. This webinar will provide a broad overview of how to effectively use social media for greater impact. Platforms covered will include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
In this webinar, you’ll learn:
- The elements of a good social media post
- How to effectively use photo and video
- How to vary tactics between social media platforms
- How to drive engagement
Whether you’re a complete novice or have been using social media for years, you’ll finish this hour with actionable tips to help you gain more traction on the most popular platforms. Questions from attendees are encouraged.
About the Presenters
Corey Ruth is IEEE-USA’s Media Relations Associate. He has ten years of experience in the public relations industry, and has served multiple clients in the consumer tech, B2B, travel and retail industries. He joined IEEE-USA in 2017, with responsibilities including media outreach, partnership management, written and multimedia content creation, and more.
Jonathon Choe is IEEE-USA’s Social Media Associate. He is a social media and content marketing specialist and has held strategic roles in the public affairs industry, serving clients across corporate and nonprofit sectors. He joined IEEE-USA in 2018, with responsibilities ranging from social media development and strategy to multimedia production.