Trademark: The Keys to Commercialization

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[Watch Webex Recording]

Presenter: Scott Baldwin, USPTO


This webinar will cover differences between trademarks, patents, domain names, and business name registrations. It will also explain the importance of selecting a strong trademark — that is, one that is both federally registrable and legally protectable. Mr. Baldwin will highlight factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explain the importance of doing a complete search — and whether or not to use an attorney. Finally, this presentation establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter. It concludes with tips on how to avoid “scams” perpetrated by companies that request fees for services not required by the USPTO.

Earn PDH Credits

U.S. IEEE members who have participated in an IEEE-USA Webinar can earn professional development hours (PDHs) from IEEE’s Educational Activities Department by clicking here to request a certificate.*

*Please allow 7-10 days to receive a certificate.

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