[Watch Webex Recording]
Presenter: Scott Baldwin, USPTO
This webinar will cover differences between trademarks, patents, domain names, and business name registrations. It will also explain the importance of selecting a strong trademark — that is, one that is both federally registrable and legally protectable. Mr. Baldwin will highlight factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explain the importance of doing a complete search — and whether or not to use an attorney. Finally, this presentation establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter. It concludes with tips on how to avoid “scams” perpetrated by companies that request fees for services not required by the USPTO.