The Starting Your Start-Up e-book series is designed for the engineer or entrepreneur who has a great product or service idea, but no real marketing expertise. With a small budget and big dreams, it’s difficult to know where to start. This book helps the reader understand all the basics of starting a startup. Book 1: Developing a Business Plan shows you how to develop an initial business plan that contains just enough information to get started. It helps you define your concept clearly and concisely, build an effective elevator pitch, communicate your product and company positioning, and identify your critical success factors.