Starting Your Start-Up – Book 3: Competitive Analysis

The third book in this series guides you through the competitive landscape, helping you to understand who your real competition is, and why it is important to see the landscape the way your customers do. This book also helps you develop an effective positioning strategy, determine the true value of your product or service to your target customer, and find ways to ensure your solution is the ideal one.

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Author: Candia, T.

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