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Starting Your Start-Up – Book 4: Pricing Strategies

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Starting Your Start-Up – Book 4: Pricing Strategies

This eBook series provides an overview of the basics of starting a startup — quickly building an initial business plan, understanding and communicating the value proposition, creating an effective elevator pitch, positioning the product and company, and speaking to potential investors and customers in a way that maximizes the chances of success. Book 4: Pricing Strategies, tackles one of the most difficult tasks for an entrepreneur — pricing your product appropriately. Determine which time-tested pricing approach is best for you, how to validate pricing, and how to develop a long-term strategy.

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Author: TANYA CANDIA

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