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Starting Your Start-Up – Book 5: The Launch

This final book of the series presents a detailed roadmap to successfully launching your company and product. From setting realistic goals for the launch, determining the key messages, and preparing the sales team – to briefing the press and analysts, finding the right venue, and enlisting the help of early customers. Book 5 takes you through all the necessary steps to a successful launch.

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Author: TANYA CANDIA

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