Diversifying your Consulting Practice for Times of Crisis

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 Jacob Beningo, William Kassebaum and Daryl Gerke


At one point or another, every consultant’s practice goes through a dry period. These dry periods can not only be discouraging but can add emotional and financial strain to the consultant. In this webinar, we will explore the strategies and techniques that consultants can follow to diversify their offerings to minimize their dry spells and thrive in times of crisis.

Topics covered in this webinar include:

  • Marketing strategies and tactics
  • Consulting is more than contracting
  • Filling your pipeline
  • Networking best practices
  • Managing cash flow and finances

About The Presenter

Jacob Beningo is president of Embedded Group. He is an independent consultant who specializes in the design of real-time, microcontroller based embedded software. He has published two books, Reusable Firmware Development and MicroPython Projects, and he writes a weekly blog for DesignNews.com focused on embedded system design techniques and challenges. Visit www.beningo.com to learn more.

William R. Kassebaum (Will) has more than 30 years working in the private and government sectors, with extensive systems & computer (HW/SW) engineering, executive management, program management, and entrepreneurial experience. Will is an experienced technologist and computer hardware/software engineer. He was the founding CEO of several Indianapolis-based technology companies, including Algaeon Inc., a local biotechnology startup company. His pioneering work at the Naval Air Warfare Center earned him and his team the prestigious National Performance Review “Heroes Of Government Reinvention” award, presented by the Secretary of Defense, the Chairman of the Joint Chiefs of Staff, and the Vice President of the United States. While working with private companies such as Escient, LLC, he has led teams that developed award-winning products. He holds a Master’s Degree in Electrical Engineering from Purdue University, and has been a licensed Professional Engineer in the State of Indiana. He is a past Chair and Director of the Central Indiana IEEE Section; recently served on the IEEE-USA Board of Directors as Vice President Career & Member Services (2014-15); was a corresponding member of IEEE-USA’s Entrepreneurship & Innovation Policy Committee; a Founder and Co-Chair of the Central Indiana Engineering Consultants’ Network; and is a Past Chair and member of the Alliance of IEEE Consultants’ Networks (AICN), an IEEE-USA committee.

Daryl Gerke, P.E., is the co-founder of Kimmel Gerke Associates Ltd., an Electrical Engineering consulting firm focused on EMI/ EMC (electromagnetic interference and compatibility) design issues. The firm was started in 1977, and has been in full-time practice since 1987. Daryl is also the founder of the JumpToConsulting (JTC) project, started in 2010. JTC focuses on how to start, build and operate a small consulting practice. Thanks to his engineering background, JTC is well suited for engineers. Daryl has a BSEE from the University of Nebraska, and he is a Registered Professional Engineer (P.E.). He is an IEEE Senior Life Member, and a long-time member of the IEEE EMC Society. He lives in Mesa, Arizona, with his wife Mary and Sami the Shih Tzu Wonder Dog. Daryl can be reached at daryl@jumptoconsulting.com. You can find more information at www.jumptoconsulting.com or at www.emiguru.com.

Earn PDH Credits

U.S. IEEE members who have participated in an IEEE-USA Webinar can earn professional development hours (PDHs) from IEEE’s Educational Activities Department by clicking here to request a certificate.*

*Please allow 7-10 days to receive a certificate.

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