This series of e-books help you build up your understanding of your business, and maximize your chances for success. Book 2–Market Size and Strategy, helps flesh out the initial plan. It helps you find the real market size, even when dealing with disruptive technology where market size data is hard to come by. This book also helps the entrepreneur better understand the target buyer, and how to communicate the value of their product or service, increasing the probability of early and ongoing sales.
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